The Underground Mainstream Arrives…
The cannabis underground mainstream is real. It’s not one of those demographic fictions that the media loves to create starting from the end of the alphabet. The cannabis underground mainstream even has its own Facebook-style social media platforms such as WeedLife which includes a separate platform just for canna-biz called WeedCircles.
The cannabis underground mainstream doesn’t have lists of businesses — it has directories of lists of businesses, and directories of directories. Footraffic is a good example of a directory that lists the best 58 directories of cannabis related business and organizations.
What Does This Mean?
Considering that these developments are secondary services that support an already existent ground swell of unique business and individual users, one word comes to mind for me here. That word is infrastructure.
When you have that much business massively starting up at the same time plus a second tier to service all that new industry, you’ve got infrastructure. But directories of directories are not the only indicator of infrastructure intensification.
There is also the classic example of inclusion on the stock market. And I’m going to pause here, because its worthwhile to remember how difficult it is to get a business publicly listed on a major stock market such as the TSX in Toronto, Canada.
Yet canna-biz has breezed past this achievement to establish its own marijuana business stock index. Did I mention infrastructure? And it has banking services such as Platinum Finance Center and cannabis credit cards like CanPayDebit which is the world’s first card less debit phone app for use in emerging markets.
Then the Winds Pick Up Speed
When I last checked, over 20 states in the US are poised to vote on legalizing cannabis in some form including Vermont, New Jersey and Virginia and starting with New Hampshire any day now.
Over 62% of Americans now support decriminalizing cannabis.
State governments have seen the economic boom that legalization brings to domestic economy as well as the needed shot in the arm for destitute state budgets.
Colorado has collected an extra half a billion dollars so far since legalizing cannabis in 2016.
For people who live outside of the US, its important to understand that the federal government has been starving the state governments of necessary operating cash since Regan was president.
At the same time, the federally driven “war on drugs” has packed state prisons and drained their coffers while state and municipal police costs escalated out of control. Jeff Sessions might rattle the Winchester about clamping down on marijuana, but its in the best interest of these twenty plus states to simply defy the feds and spark the golden bong. Oh wait, even Sessions has changed his mind about pot and has dropped his escalation of a war that has already failed.
How Big is Big?
What we’re seeing is more than a trend, its bigger than a bubble. Why would I say that? Perhaps because of that already developed and quickly escalating infrastructure I mentioned.
But also because over 90,000 people have already registered as medicinal users in Colorado alone. Politicians have discovered that one side of their bread is canna-buttered.
As a great example, Trudeau played the cannabis card during the last election and won his kick at the Canadian can.
However, since becoming Prime Minister, Trudeau’s domestic tactics have been state-sponsored attacks on small independent canna-business in order to clear the way for insider deals with foreign-owned corporations such as the LCBO and Shoppers Drug Mart.
But the backdoor trip to a full handover of the multi-billion dollar canna-industry to corporate buddies is not going so smoothly. That surge of economically revitalizing infrastructure is not going to be quelled or controlled with a few coordinated RCMP raids.
The bigger corporations are basically scrambling to grab their piece of the pot pie, because as I noted, the infrastructure is being built from below.
And it must be built from below. History set things up that way.
The drug war built everything that is above us — federal policies that gave the green light to the prison-industrial system, the brutally militarized police and racist profiling.
This superstructure is not able to easily absorb what it has violently denounced for more than 50 years, hence leading to Session’s constipated threats and squeeky retraction.
What we’re witnessing right now is not a revolution of the people, or a rise of the working class, we are seeing what Gramsci would surely describe as a revolution through infrastructure. Gramsci’s theory is the only Marxist theory I have found that’s still completely applicable to postmodern conditions. These are conditions of war through economy. A country beats another one down through devastating its economic viability.
In comparison, when you build economic viability to the point of actual infrastructure, it starts to take on its own economic life. That is what we are seeing now.
This economic life exists because the cannabis underground mainstream already exists to breath dollars and sense into its newborn lungs.
It exists because waves of resistance under the banners of Black Lives Matter and Occupy and Antifa have pushed back against the heavy state policing sanctioned by the war on drugs.
And it exists because the superstructure has delivered an opioid crisis in the place of real medicine.
Indeed, these two things go hand in hand, the stupendous failures of the old system and the resounding promise of the new. We’re not talking about adding a new “sector” to the already existing economy thus upping the profit potential of a functioning capitalist system like someone adds a bit of salt to season a successful and proven recipe.
We’re talking about the overhaul of a failing fiasco of over-prescribed pharma, over-filled prisons and over-militarized police. We’re talkin’ bout a revolution.
The Cannabis Underground Mainstream
Since the 1960s jokes have circulated about how to stop insane world leaders from pushing the nuke button or starting the next world war. Answer: just give them a joint.
Conditions could change to the point where that joke scenario can actually become real and conditions are changing fast.
Cannabis is having a revolutionary impact on mental and physical health treatments.
Cannabis is rewriting the definition of spirituality for a growing group of practitioners.
It’s aiding a lot of professional work such as physiotherapy.
It’s making a difference at the level of real people’s lived lives.
What will this revolution produce and when? Nobody knows.
Some folks who already have a lot of control want to control cannabis in their favor as well, tuck it into their profit portfolio.
But as mentioned, they do it at the cost of turning their old “drug war state” investments into dog training papers. Warren Buffett has announced that he considers cannabis a good investment, but the banks, investment specialists and money managers are all shaking their head “no” in unison.
High risk, they will tell you.
Yes, but for whom?